Globalisation and the Revaluation of Creative Economy

Abstract

Today's world of globalisation witnesses a rise in value of cultural and creative industries. The restructuring of the world economy involved a greater emphasis on intellectual capital and creativity. However, values that can be created through productive thinlcing are results of cultural processes. Thus highlighting culture has bacome economic necessity in crisis management strategies of postindustrial societies, increasing competitiveness, at the same time strengthening social cohesion.